Personalized Remarketing in Facebook personalized-remarketing-in-facebook
Personalized Remarketing lets you re-engage with your users using RTP Data and the power of Facebook Remarketing.
- Complete the Retargeting with Web Personalization Data setup
- Review the Facebook documentation on Custom Audiences and Remarketing.
Creating an Audience in Facebook creating-an-audience-in-facebook
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In Facebook, go to your Audience tab in Ads Manager.
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Click Tools and select Audiences.
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Click Create a Custom Audience.
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Select Website Traffic.
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In the Website traffic list, select Custom Combination.
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In the Include list, select Event.
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In the Event list, select RTP Remarketing and select a parameter.
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For this example, select Industry to contain Education. Enter Education, and edit In the Last to be 180 days. Enter Audience Name: Education Industry. Click Create Audience.
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You have now created a new custom audience using RTP data in Facebook.
RTP Data Points in Facebook rtp-data-points-in-facebook
Target your Audience with an Ad target-your-audience-with-an-ad
For additional details, see Facebookâs documentation.
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Go to Ads Manager, Click Create Ad.
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Select Send people to your website as the objective of your campaign.
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Enter your website URL.
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Create your ad set. Select a custom audience from the list of Audiences you created, for example, Education Industry.
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Select all other ad set options, set your budget and define your ad creatives.
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You are now all set up with a personalized remarketing campaign in Facebook.