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Configure Unsubscribe Footers in Marketo Sales Insight configure-unsubscribe-footers-in-marketo-sales-insight

Last update: Fri Jul 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Sales emails automatically put the unsubscribe footer at the bottom. However, you can adjust the settings to meet your needs.

NOTE
Admin Permissions Required
NOTE
Definition
Sales emails are those sent from Sales Insight (it does not include those sent from the Marketo Outlook Plugin).

  1. Go to the Admin area.

  2. Click Sales Insight, then Edit Settings.

    There are several options. First let’s take a look at the types of emails you can change the settings for.

    • No Template - Manually composed by sales user.
    • Standard Email - Emails based on a template.
    • Operational Email - Emails that ignore Unsubscribed, Marketing Suspended, and Communication Limits (they send no matter what).

    You have the option to set different behavior for each type.

    note caution
    CAUTION
    Respect Unsubscribe Settings: unsubscribed leads will NOT receive the email even if the published email is “operational”
    Ignore Unsubscribe Settings: unsubscribed leads WILL receive the email

  3. Make the changes you want, then click Save.

    note tip
    TIP
    The last two choices allow you to dynamically include/exclude the unsubscribe footer depending on number of recipients (Greater than 1 or Greater than 5).

Whew! A little complicated, but pretty flexible, right?

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