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When you initially sync your Marketo account with Salesforce, Marketo automatically makes these associations between your built-in Salesforce and Marketo fields.  Marketo will also sync your custom fields on your Leads, Accounts, Opportunities, and Contacts.

Lead Fields

SFDC fieldMarketo field
Annual RevenueAnnual Revenue
CityCity
CompanyCompany Name
Converted DateSFDC Converted Date
CountryCountry
Created DateSFDC Created Date
DescriptionPerson Notes
EmailEmail Address
FaxFax Number
First NameFirst Name
Email Opt OutUnsubscribed
IndustryIndustry
ConvertedSFDC Is Converted
DeletedSFDC Is Deleted
Last NameLast Name
Lead SourceSource
Lead ScoreScore
Mobile PhoneMobile Phone Number
EmployeesNum Employees
PhonePhone Number
Zip/Postal CodePostal Code
RatingRating
SalutationSalutation
State/ProvinceState
StatusStatus
StreetAddress
TitleJob Title
WebsiteWebsite

Contact Fields

SFDC fieldMarketo field
BirthdateDate of Birth
Created DateSFDC Created Date
Contact DescriptionPerson Notes
EmailEmail Address
Business FaxFax Number
First NameFirst Name
Email Opt OutUnsubscribed
DeletedSFDC Is Deleted
Last NameLast Name
Lead SourceSource
Lead ScoreScore
MailingCityCity
MailingCountryCountry
MailingPostalCodePostal Code
MailingStateState
MailingStreetAddress
Mobile PhoneMobile Phone Number
Business PhonePhone Number
SalutationSalutation
TitleJob Title

Account Fields

SFDC fieldMarketo field
Annual RevenueAnnual Revenue
Billing CityBilling City
Billing CountryBilling Country
Billing Zip/Postal CodeBilling Postal Code
Billing State/ProvinceBilling State
Billing StreetBilling Address
Account DescriptionCompany Notes
IndustryIndustry
DeletedSFDC Is Deleted
Account NameCompany Name
EmployeesNum Employees
Account PhoneMain Phone
SIC CodeSIC Code
Account SiteSite
Account TypeSFDC Type
WebsiteWebsite

Salesforce-Related System Fields in Marketo (Read-only)

These fields are created in Marketo but can't be adjusted by customers.

FieldDescription
SFDC IdThe 18-character Salesforce Id
SFDC TypeLead or Contact. If empty, the lead exists only as a person in Marketo
SFDC Created DateDate created in SFDC (can be different from Created in Marketo)
SFDC is DeletedPerson used to be in SFDC but was deleted and now lives only in Marketo