When you create a report in a program, choose what type of report you want.
Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.
Most Used Reports
|People Performance Report||Group people by any attribute and include opportunity info. Drill down and explore.|
|Email Link Performance||Stats on the individual links in your emails.|
|Email Performance||Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.|
|Sales Insight Email Performance||Review interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and Gmail plug-in.|
|People by Status Report||Automatic reporting based on the Person Status field.|
|People by Revenue Stage Report||Basic reporting for your Revenue Model. See Revenue Cycle Analytics for deeper reporting.|
|Landing Page Performance||Not a replacement for Google Analytics, but still really good information.|
|Program Performance||Basic program metrics like members and success. See Revenue Cycle Analytics for deeper reporting.|
|Company Web Activity||Report on web activity to your landing pages and public website, grouped by company.|
|Web Page Activity||Report on web activity to your landing pages and public website.|
|Social Influence||Review the social activity you're generating, and see how often your people tell their friends about you.|
|Engagement Stream Performance Report|
See how well your engagement program is working.
Not as useful as the report types above, but still available.