In-App messaging is an add-on application. Confirm with your Marketo account manager to be sure it's activated.
You can also use in-app messages as reminders to your customers to, for example, complete their profile, or to inform them about new app features.
Example 1: "Summer Sale" promo appears when opening the app.
Example 2: While watching a medical video, schedule a doctor visit, and it triggers a $40 off coupon.
There are three steps to the process of producing in-app messages:
Step 1: Admin and Developer Perform Initial Setups
The Marketo Admin and mobile apps developer work together to set you up. See Before You Create Push Notifications and In-App Messages for details.
Step 2: Create an In-App Message
You create an in-app message using the online editor.
Step 3: Send!
You create a program to send the message.
You're on your way.