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Smart lists allow you to find specific groups of people using simple filters. They are used all over Marketo such as in smart campaigns, programsreportssegmentationsbusiness models, engagement programs, dynamic content and more.

The main steps to creating a smart list are:

Here is an example of what a smart list looks like:

Main Tab

Here you can edit the smart list name and see information about the smart list.


Leads Tab

This is where you see your results, all the people who qualify for the filters you added and defined under the Smart List tab.


Smart List Tab

You add and define the filters to see a specific group of people in the Leads tab.


OK, let's get started!