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If you need a new custom field in Marketo to store/capture data, here is 's how you to create one:.

 

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Under 
Go to Admin
and click
on
Field Management.

 

Marketo tip

If you want the fields to be kept in sync with your CRM, create them in the CRM and they will automatically be created in Marketo.

 

Click
the
New Custom Field
button
.
Choose the field Type. This will change how it is rendered in
Smart Lists
smart lists and
Forms
forms in Marketo.

Marketo tip

Check out the Custom Field Types Glossary.

Enter the Name as you want it to appear in Marketo.

Marketo caution

Pick the Name and API Name carefully, as renaming fields can be difficult and in some situations not possible.

Marketo note

The automatically generated API name is used by the SOAP API and other backend processes.

 You can now use this custom field in

Forms

forms,

Flow Steps and Smart Lists.

flow steps and smart lists!