Setting Up a Trigger Smart Campaign for Sales Using “Campaign is Requested” setting-up-a-trigger-smart-campaign-for-sales-using-campaign-is-requested
One of the coolest features of Marketo is the ability to let sales people participate in the marketing effort. They’re on the front lines, interacting with people. Sales reps should have the ability to steer marketing in the right direction.
- Long term nurture - when they don’t have a budget this year and you just want to stay on the radar
- Active sales cycle - when the sales person doesn’t want any messages to the person except their own. (use the marketing suspended flag to temporarily unsubscribe them)
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Create a Smart Campaign.
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Find and drag the Campaign is Requested trigger to the canvas.
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The source choices indicate what kind of request will be honored. For Salesforce functionality, make sure to choose Sales Insight.
note tip TIP The source operators are for security. You can restrict the campaign to requests made only by specific sources, like other Smart Campaigns or developers. Choose Is Any in the first box if you want to allow requests from all sources. Remember, by choosing Sales Insight, it will magically show up in the box for sales. Don’t overdo it. Too many will get ignored by them. 
This is a great way to extend your marketing reach into other departments. Set up all kinds of campaigns to automate.