Creating a Marketo Measure Profile creating-a-marketo-measure-profile

Learn how to create a Marketo Measure profile. Creating a Marketo Measure profile ensures we won’t run into validation errors when pushing data to your CRM.

  1. Create a specific Marketo Measure profile:

    • Assign the Marketo Measure Administrator Permission Set
    • Enable the permission to View and Edit Converted Leads
    note note
    NOTE
    This profile can be a clone of a System Admin profile
  2. Created a dedicated Marketo Measure user:

    • Assign the new Marketo Measure Profile to that User
    • Enable “Marketing User” as a user level permission
  3. Exclude this Profile from all triggers, workflows, and processes.

  4. Log in to your Marketo Measure Account and reauthorize the Salesforce connection with the new user:

    • Go to experience.adobe.com/marketo-measure and log in with the new user production Salesforce credentials
    • Select “Settings” within the “My Account” drop-down
    • Select “Connections” within the “Integrations” grouping
    • Click the Key Icon to the right of the current connected Salesforce connection and select to Reauthorize with Production. Then log in with the new user credentials again if prompted

    Done!

    If you have any questions around creating a dedicated Marketo Measure profile, reach out to the Adobe Account Team (your Account Manager) or Marketo Support.

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