Understanding Elements and Variables in Guided Templates understanding-elements-and-variables-in-guided-templates

Guided landing page templates have two types of editable sections: elements and variables.

Elements elements

Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets.

When you edit a guided landing page, elements will show up if they’ve been marked editable in the template. Elements will have the following icons:

Variables variables

Variables are token-like attributes that can be customized from the guided landing page editor, like shown below.

There are three types of variables: string variables, color variables, and Boolean variables.