Understanding Static Lists understanding-static-lists
Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
NOTE
A single person in the database can be in many different static lists.
The difference between a Static and Smart List is crucial to understand.
Type
Logic
Smart List
Based on defined rules
Static List
Based on adding/removing each person
CAUTION
One of the most common mistakes is thinking you can remove a person from a list by simply “deleting the person.” This is wrong. Deleting the person will delete them from the entire database, not just the list.
Ways to Add/Remove People from a List ways-to-add-remove-people-from-a-list
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Smart Campaign flow step (Add to List, Remove from List)
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Dragging people into a list in the tree
Some Uses of a Static List some-uses-of-a-static-list
- A list that has been pre-selected to receive a marketing message.
- A “competitors” list that you use to send mischievous counter-intelligence messages.
- A temporary list of people in a particular state, who are then removed by Smart Campaigns when they exit that state.
Enjoy the power of the LIST!
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