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Marketo has introduced a new Account Based Marketing (ABM) application.

When you use Marketo Web Personalization and the new Account Based Marketing (ABM):

  • ABM is the source for your Account Lists
  • Account Lists are managed (created, edited, and deleted) in ABM
  • Account Lists are synced to Web Personalization for use in Segmentation. Select them from the drop-down
    • Note: The sync can take up to 5 minutes
  • In Web Personalization, you can create segments targeting accounts from the Account List you created in ABM, and personalize content for these accounts

For Existing Web ABM Customers

If you're already using Web ABM:

  • You can create Account Lists in Web ABM and in ABM
  • You can create, edit, and delete Account Lists in ABM and in Web ABM
  • Account Lists (from both Web ABM and ABM) are synced to Web Personalization for use in Segmentation 
    • Note: The sync can take up to 5 minutes
  • In Web Personalization, you can create segments targeting accounts from Account Lists created in both Web ABM and ABM and personalize content for these accounts
  • You can upload CSV files on the Web Personalization Account List page
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