Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.
1. Go to the Marketing Activities (or Analytics) area.
2. Select your report and click the Setup tab.
3. Drag over Custom Columns.
4. Select the smart lists to use as report columns.
Learn how to create and configure smart lists in the Smart Lists and Static Lists deep dive.