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You can further filter the metrics in your person reports by using your smart lists as custom columns.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

1. Go to the Marketing Activities (or Analytics) area. 

2. Select your report and click the Setup tab.

3. Drag over Custom Columns.
4. Select the smart lists to use as report columns.


Deep Dive

Learn how to create and configure smart lists in the Smart Lists and Static Lists deep dive.

5. You've done it! Click the Report tab to see your report with the new columns.


You can also Add Opportunity Columns to a Lead Report.

Deep Dive

Learn more of the many things you can do with reports in the Basic Reporting deep dive.