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A Target URL is located under the Set Campaign page and defines the specific URL or URLs that a web campaign will appear on.

Adding a Target URL for Dialog or Widget Web Campaigns

1. Go to Web Campaigns.

2. Select Create New Web Campaign.

3. Add a Campaign Name. Select a Target Segment. Add Target URL.

NameDescription
Any Page

Allow campaign to appear on any pages.

Include URL parameter when matching

Add URL parameter to match and show campaign on URLs including this parameter. Eg. campaign=cpc

Adding Multiple URLs to Target URL

Clicking on the plus icon (--) will open the Multiple Value Entry dialog to add multiple URLs. Add one URL per line.

Note

  • Dialog and Widget web campaigns can use Any Page and Wildcard (*) options.
  • In advanced use cases, In Zone web campaigns can use Wildcards at end of URL path. Example: www.marketo.com/software/personalization/*
  • URL is case sensitive

Adding a Target URL for In Zone Web Campaigns

1. Go to Web Campaigns.

2. Select Create New Web Campaign.

3. Add a Campaign Name. Select a Target Segment. Add Target URL.

Note

Target URL with In Zones must define a specific URL or URLs. In advanced use cases, In Zone web campaigns can use Wildcards at end of URL path. Example: www.marketo.com/software/personalization/*