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Algorithm Goal Settings allows you to set the end goal of the Predictive Content artificial intelligence algorithm to align with your business goals.

1. In Predictive Content, click your log-in name and select Content Settings.

2. Under Content Settings, select Algorithm.

3. Select a goal for each Predictive Content source for the AI algorithm to maximize your content performance.

ClicksDisplay the content most likely to make the person viewing the content click on it
ConversionsDisplay the content most likely to make the person viewing the content submit a form
4. Click Save when done.

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