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Marketo has a nice/free service to deactivate triggered smart campaigns that no longer get activity.  This speeds up overall system performance and saves you time.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

What happens?

Once a quarter, Marketo will find smart campaigns that have sat dormant (no people) for 6 months or more and deactivate them.

Will you notify me first?

Of course! Once a quarter, you will receive a notification one week in advance showing every campaign we plan on deactivating.

1. Go to the Notifications tab. 

2. Click Idle Trigger Campaign Cleanup Scheduled. Then click the These Idle Trigger Campaigns will be deactivated link.

You will see a list of smart campaigns scheduled to be deactivated.

Which campaigns will be deactivated?

We will only deactivate trigger campaigns that have been active for over 6 months but have had 0 people qualify in that time period.

Wait! Not this campaign!

Don't worry - the clock on any smart campaign can be reset by:

  • A person qualifying for the campaign.
  • Manually deactivating and reactivating the campaign.

Either will reset the 6-month counter.

Will you let me know which campaigns were deactivated?

Absolutely - one week after the original notification, we will deactivate the listed campaigns (minus any that qualified at least one person or were deactivated/reactivated) and post a confirmation notification.

1. Select the Idle Trigger Campaign Cleanup Scheduled notification. Click the These Idle Trigger Campaigns link. 
2. You will see a list of deactivated campaigns.