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Overview

Scoring people is easy and powerful to help your sales team prioritize.

Usage

1. Pick the score field you want to change.

Tip

You can create multiple score fields. See Create a Custom Field in Marketo for details.

2. Enter the score change you want.

Changes:

  • +5 to increment 
  • -5 will decrement (negative numbers allowed)
  • =5 will make the score that exact number
  • =-5 will make the score that exact negative number

Get some basic scoring in place quickly and then tweak the results over time. That's what we did!