Scoring people is easy and powerful to help your sales team prioritize.
1. Pick the score field you want to change.
You can create multiple score fields. See Create a Custom Field in Marketo for details.
2. Enter the score change you want.
- +5 to increment
- -5 will decrement (negative numbers allowed)
- =5 will make the score that exact number
- =-5 will make the score that exact negative number
Get some basic scoring in place quickly and then tweak the results over time. That's what we did!