You can modify a landing page's URL. This can help make the URL easier to remember, and improve SEO.
1. Select your landing page. Click the Landing Page Actions drop-down, scroll to URL Tools and select Edit URL Settings.
2. Enter the New URL, choose to have the old URL discarded or redirected, and click Save.
If you decide you want to keep both URLs, a redirect rule will be created automatically. Learn more about URL redirects.