Tags will help you organize your programs while channels will assist in gathering data for reporting purposes.
Check out Understanding Tags for more information.
Admin Permissions Required
Create a New Tag Type
To create a new tag type:
1. Go to the Admin section.
2. Click Tags.
3. Click New and select New Tag Type.
4. Enter a name for the Tag Type.
5. Enter the desired Value for the Tag Type. Click Add Another to enter additional tag values.
6. Select which Programs types this tag applies to.
Select Required for all programs to add this tag any time a new program is created.
7. Click Create to save.
That's it! Now you can create custom tags for your programs.