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Marketo allows you to create entries directly in your Marketing Calendar by using the program focus mode. You can create the following entry types:

  • Basic Entries
  • Custom Entries
  • Email Programs
  • Smart Campaigns

Here's how.

1. Go to the Calendar.

2. Select a previous entry and click Show Program Focus.

3. Once in program focus mode, select the day of your choice to add an entry.

4. Name your entry and select a type.

 

Tip

Notice you can also create Smart CampaignsEmail Programs and Basic Entries in this same manner.

5. When done editing, close program focus mode.

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