Marketo allows you to create entries directly in your Marketing Calendar by using the program focus mode. You can create the following entry types:
- Basic Entries
- Custom Entries
- Email Programs
- Smart Campaigns
1. Go to the Calendar.
2. Select a previous entry and click Show Program Focus.
3. Once in program focus mode, select the day of your choice to add an entry.
4. Name your entry and select a type.
Notice you can also create Smart Campaigns, Email Programs and Basic Entries in this same manner.
5. When done editing, close program focus mode.