Events allow you to automate online and offline events! Capture the status of your people as they progress through different stages and get accurate measures of the ROI for your marketing initiatives.
1. Go to Marketing Activities.
2. Select the folder for the new program. Select New and click New Program.
3. Choose a name for your event. Then, under Program Type, select Event.
4. Select a Channel.
Channels define the different statuses a person can have in a program. Learn more about program membership here.