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Smart campaigns are the most important tool in Marketo. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.

Deep Dive

Smart campaigns are super cool. Learn more about them here.

1. Go to Marketing Activities

2. Choose a Program, and then under New click on New Local Asset.

Tip

You can create smart campaigns as local assets of any program.

3. Click on Smart Campaign.
4. Enter the smart campaign name and click Create.

Cool! Next up, learn how to define which people to run through the smart campaign with a smart list.