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This post explains how to setup RTP dashboards in Google Universal Analytics (GUA).

The data sent from RTP to GUA can be set up as two separate custom dashboards called: 

  • RTP B2B
  • RTP Engagement

Setting up a Custom Dashboard

  1. Login to Google Analytics. Click on Reporting in the top menu. Click Dashboards and +New Custom Dashboard.
  2. Select Blank Canvas, add a Dashboard Name and click Create Dashboard.
  3. Click Add Widget to create a new widget.

RTP B2B Dashboard

This dashboard allows users to analyze their website performance from a B2B perspective.

It provides information like visit source and onsite behavior by industry, revenue, size, Account-Based lists, and target segments.

The dashboard consists of 3 columns

  • Traffic source
  • Segmentation
  • Firmographic drill down

 

  1. Create a new dashboard called RTP B2B Dashboard and define the following widgets:

 

Column 1 - Traffic Sources
Column 2 - Segmentation
Column 3 - Firmographic Drill down
  • Name: Sessions by Segments and Channels
  • Widget type: Bar
  • Create a bar chart showing: Session
  • Grouped by: Event label
  • Pivot by: Default Channel Grouping
  • Filter: 
    Only Show | Event Category (containing) RTP-Segments

  • Name: # of RTP Segmented Users
  • Type: 2.1 Metric
  • Show the following metric: Users
  • Filter: 
    Only Show | Event Category (containing) RTP-Segments

  • Name: Sessions by Industry
  • Type: Pie
  • Create a pie chart showing: Sessions
  • Grouped by: RTP-Industry

  • Name: Sessions by Industry and Channels
  • Widget type: Bar
  • Create a bar chart showing: Session
  • Grouped by: RTP-Industry
  • Pivot by: Default Channel Grouping
  • Name: Segmented Sessions by Country
  • Type: Geomap
  • Plot selected metric: Country | Sessions
  • Select a region: The World
  • Filter: Only Show | Event Category (containing) RTP-Segments

  • Name: Sessions by RTP Category
  • Type: Pie
  • Create a pie chart showing: Sessions
  • Grouped by: RTP-Category

 

 
  • Name: Top Target Segments
  • Type: Bar
  • Create a bar chart showing: Users
  • Grouped by: Event Action
  • Filter: Only Show | Event Category (containing) RTP-Segments

  • Name: Sessions by RTP-Groups
  • Type: Bar
  • Create a bar chart showing: Sessions
  • Grouped by: RTP-Group

 
  • Name: Sessions & Goals by Top Segments
  • Type: Table
  • Display the following columns: 
    Event Label | Sessions | Goal Conversion Rate
  • Filter: 
    Only Show | Event Category (containing) RTP-Segments

 

RTP Engagement Dashboard

This dashboard allows users to analyze their RTP campaign performance and recommendation engine engagements. It provides comparison of avg. session duration and pages per session between: 

    • Unengaged

    • Engaged (impressions and clicks on a personalized campaign)

    • Clicks on the Recommendation Engine and top recommended content

Create a new dashboard called RTP Engagement Dashboard and define the following widgets:

 

Column 1 Campaigns Exposure
Column 2 Campaigns Clickthrough
Column 3 Recommendation Engine
  • Name: Total CTA (Engagement)
  • Type: 2.1 Metric 
  • Show the following metric: Total Events
  • Filters:
    [only show] Event Category (contains): RTP-Campaigns
    [only show] Event Action (exactly matcing): Impression
    [don't show] Event Label (containing): #

  • Name: Total CTA (Clickthrough)
  • Type: 2.1 Metric 
  • Show the following metric: Total Events
  • Filters:
    [only show] Event Category (contains): RTP-Campaigns
    [only show] Event Action (exactly matching): Clicks
    [don't show] Event Label (containing): #

  • Name: CRE - Total Clicks
  • Type: 2.1 Metric
  • Show the following metric: Pageviews
  • Filter: [only show] Page (containing): rcmd

  • Name: Avg. Session Duration (Engagement)
  • Type: 2.1 Metric 
  • Show the following metric: Avg. Session Duration
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): impression
    [don't show] Event Label (containing): #

  • Name: Avg. Session Duration (Clickthrough)
  • Type: 2.1 Metric 
  • Show the following metric: Avg. Session Duration
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): clicks
    [don't show] Event Label (containing): #

  • Name: CRE - Top Recommended Content
  • Type: Table
  • Display the following columns: 
    Page Title | Pageviews
  • Filters:
    Filter: [only show] Page (containing): rcmd

  • Name: Pages / Session (Engagement)
  • Type: 2.1 Metric 
  • Show the following metric: Pages / Session
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
  • [only show] Event Action (exactly matching): impression
  • [don't show] Event Label (containing): #

  • Name: Pages / Session (Clickthrough)
  • Type: 2.1 Metric 
  • Show the following metric: Pages / Session
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
  • [only show] Event Action (exactly matching): clicks
  • [don't show] Event Label (containing): #

 
  • Name: Impressions by CTA
  • Type: Table
  • Display the following columns: Event Label | Total Events | Users
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): impression
    [don't show] Event Label (containing): #

  • Name: Clickthrough by CTA
  • Type: Table
  • Display the following columns: Event Label | Total Events | Users
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): clicks