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Depending on the purchase date, your Marketo subscription may include either Marketo Predictive Content or ContentAI. For those using Predictive Content, Marketo is enabling ContentAI Analytics features until April 30, 2018. To keep these features beyond that date, please contact your Marketo Customer Success Manager to upgrade to Marketo ContentAI.

To use ContentAI, you need to generate and set up your the RTP (Web Personalization) tag. 

Generate Tag

1. Login to your ContentAI account. Go to Account Settings.

2. In Domain Configuration, locate the relevant domain and click Generate Tag.

3. Copy and paste the Web Personalization tag into the HTML of your website.


Copy the Web Personalization JavaScript tag and paste it as the first script in the header of your pages, between the <head> </head> tags. See more detailed implementation instructions here.

4. Verify the tag appears on all pages, including landing pages and sub-domains. Check this by right-clicking on your website’s page. Go to View Page Source in a web browser. Search: ‘RTP’.

5. Confirm that the Tag toggle set to ON.