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Sometimes you don't want to enable the Marketo Tracking URL on a link in an email. This is useful when the destination page does not support URL parameters and may result in a broken link.

Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

Unchecking just Include mkt_tok will still allow the link to be tracked, but after redirect, the destination URL will not include the mkt_tok query string parameter. This parameter is used by Marketo Landing Pages and Munchkin to ensure proper tracking of person activities (like when a person unsubscribes from an email). You should avoid using this feature unless you're seeing weird behavior on your website due to the parameter being present.


Want to disable click-tracking for a link in an email template? Use this format:
<a class="mktNoTrack" href="">This link does not have tracking</a>
If you need help implementing this, please consult your web developer.

Nice! You have now disabled tracking for a link.