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Depending on the purchase date, your Marketo subscription may include either Marketo Predictive Content or ContentAI. For those using Predictive Content, Marketo is enabling ContentAI Analytics features until April 30, 2018. To keep these features beyond that date, please contact your Marketo Customer Success Manager to upgrade to Marketo ContentAI.

The Content Discovery feature automatically discovers and tags your already existing content (including case studies, blog posts, videos, press releases, etc.) from your website and tracks the number of views on these materials.

ContentAI uses the discovered content, employing predictive analytics to determine which is your top performing content and recommends the best content to the right person. 

1. Go to Content Settings

2. Turn Content Discovery to On.

Setting Content Discovery to On will auto-discover a PDF or video content when any web visitor clicks the file or watches the video. This content piece (URL, content name and image URL) is added and then tracked under the All Content page. When auto-discovering video, we discover a video when a web visitor clicks and watches an embedded video from YouTube, Vimeo, or Wistia. For auto-discovering other content, you would need to create content patterns.

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