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You can group your person reports by any person or company attribute.

FYI

Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

1. Go to the Marketing Activities (or Analytics) area.

2. Select your person report from the navigation tree and click the Setup tab.
3. Double-click Group People by.

 

4. In the Group People by dialog, select the person or company attribute to use for grouping.

 

Tip

If you choose an attribute that has a numeric value, such as Created At or Annual Revenue, select the metrics from the Units drop-down on the right.

5. That's it! Click the Report tab to see your report grouped accordingly.

 

Deep Dive

Learn more about person reports and other report types in the Basic Reporting deep dive.