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FYI

Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.


General Icons

Icon Name
-- Folder

Create New Folder

Delete Folder
Edit/Rename Folder Name

Archive Folder or Convert to Archive Folder

(This can appear for any folder and archived Programs)

Success!

(Frequently shown as Program Success, Successful Run, or Active)

Filter, View, View All
-- Trigger
Community
History
Help
Subscription Information
Customer Support

About Marketo

Admin Icons

Marketing Activities Icons

Icon Name
Event Program

Program - Default Type

Import Program
Engagement Nurture
Add to Engagement Program
Change Engagement Cadence (Paused,Normal)
Change Engagement Stream
Smart Campaign - Active and Triggered

Smart Campaign that is Requested

(By Sales Insight or Marketo Flow Action)

Smart Campaign - Batch

(Has been executed before)

Smart Campaign - Inactive, or never executed
Invalid Campaigns
Email Program
(Red flag down = email hasn't been sent yet)

Smart Campaign - Scheduled Batch

(Check mark indicates it has been executed before)

Scheduled Batch Campaigns
Flow Action
Edit Settings
Form
Clone Form
Edit Form
Form Approved
Social
Social Button Actions
Edit Draft
Preview
Clone
Delete
Embed Code
Youtube Video Actions
Edit Draft
Preview
Approve
Clone
Delete
Sweepstakes Actions
Edit Draft
Preview
Approve
Clone
Delete
Pick Winners
Download HTML
Move

Delete

Clone
Unapprove
Send Sample
Preview
New Test
Deliverability Tools

Design Studio Icons

Icon Name

Landing Page. Landing Page Actions

Edit Draft
Preview
Unapprove
Publish to Facebook
Convert to Test Group
Clone Landing Page
Delete Landing Page
URL Tools/URL Builder
Move Program
Enable Personalized URLs
Landing Page - Approved
Landing Page/Email Template - Unapproved
Landing Page/Email Template - Approved
Email - Unapproved or Draft
Email Approved
Forms - Unapproved
Template - Approved with Draft
Draft of an Approved Asset (not live until Draft is Approved)
Images & Files
Snippet - Unapproved or Draf t
Snippet - Approved
New
Grab Images from Web
Upload Image or File

Analytics Icons

Icon Name
Revenue Cycle Model
Revenue Cycle Model (RCM) - Unapproved
Revenue Cycle Model (RCM) - Approved
Revenue Cycle Model (RCM) - Approved with Draft
Report Actions
Report
New Report Subscription
Delete Report
View Qualified Lead
Interesting Moments
Expand All
Collapse All
Group Leads By
Custom Columns

My Tokens Icons

Icon Name

Calendar ICS - iCalendars, (Integrated Calendars)

Rich Text (not a Landing Page)
Number
Salesforce (also on all SFDC related items)

Schedule the Smart Campaign to Run Once

 

Edit Settings
Refresh (Usually Run Count, Report, Smart List)
View Smart Members (Previously qualified, and current)

Campaign Menus

Icon Name

Schedule Recurrence of Campaign (Multiple Runs)

Cancel the Run, Action, or Delete
Edit Qualification Rules
Salesforce (also on all SFDC related items)

Text Only

Relative Score (also visible on all Scoring flow actions)
Relative Urgency
Email Script (for Velocity only)
Date - Formatted as "MM-DD-YYYY"

Database Icons

Icon Name

Smart List

Smart List - Cached
Segmentation Or Segment - Unapproved
Segmentation Or Segment - Approved or Draft
Segmentation Or Segment - Approved
Field Organizer
Email Script (for Velocity only)
Static List
New
New Segmentation
Import
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