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When someone visits your website, Munchkin cookies them and puts them into the system. We look up their IP in a special database and infer all kinds of good info. Check it out.

When you use any of these filters in a smart list, the results will yield people with this inferred information.


Use these filters in a web activity report. Use the territories of the sales reps and subscribe them to a custom daily report with website visitors in the last 24 hours. They will love it!

  • Visited Web Page - Last 24 hours
  • Inferred State is [select their territory]

These anonymous visitors are automatically converted into people when they click on an email link or fill out a form. However, they keep all of the inferred information.

Deep Dive

Learn more about anonymous activity and leads.