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Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

Marketo to Dynamics sync is super powerful. Here are all the details:

How are details kept in sync between the two systems?

The sync is bidirectional. If you make changes to either a lead in Dynamics or a person in Marketo, your updates will be reflected in both systems. 

What if changes are made to the same field in both systems at the same time? (Data Collision)

Although this is rare, Marketo will win for people (leads) and Dynamics will win for contacts. This is because we consider the marketing department to be authoritative for people, whereas the official system of record for contacts is in the sales (CRM) department.

Can I create a lead in Dynamics using Marketo?

Yes, use the Sync Person to Microsoft flow action. This will create a lead in Dynamics if the lead doesn't exist. If the lead does exist, the flow step will not perform any action.

Can I manually force a sync of a person from Marketo to a lead in Dynamics?

No, the automated background sync is the only way to sync updates between Marketo and Dynamics. The Sync Person to Microsoft flow action will not force a sync of the lead.

What fields will sync to Marketo?

You can select fields to sync during setup. 

Will Marketo respect the Dynamics validation rules?

Yes. The sync will fail if the data format is wrong or missing required field information. Marketo will log the result in the person's Activity Log if this happens.