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Learn more about the available dashboards in MPI.

Engagement

The Engagement dashboard helps you measure the effectiveness of your nurture and new name acquisition programs.

Measuring Audience Engagement

Choose the Successes metric to measure audience engagement in your nurture programs. Success is a measure of meaningful interaction in Marketo.

The purpose of a program is to create a meaningful interaction with the person or prospect. Success is marked when a person reaches the status that achieves that goal. It can be attending a webinar, clicking a link in an email, or filling out a web form. Success varies depending on the program channel.

Example

In a webinar program, there can be multiple statuses, such as: Invited, Registered, and Attended. Invited or Registered aren't meaningful interactions because people don't actually watch the webinar. Attended is considered success in this case.

Measuring New Name Acquisition

Choose the New Names metric to measure the effectiveness of your new name acquisition programs.

Note

All of your programs must be set up to set the acquisition program and acquisition date of leads in order for this dashboard to give you the best results.

Pipeline

The Pipeline dashboard shows channel performance by first-touch and multi-touch metrics.

New Opportunities

The portion of credit the program received for influencing the creation of new opportunities. It may be a fraction if there were multiple leads involved.

Pipeline Created

The portion of credit (in monetary value) the program received for influencing the creation of opportunities. It may be a fraction of the total if there were multiple leads involved.

Pipeline Open

The portion of credit (in monetary value) the program received for influencing the creation of opportunities that are still open. It may be a fraction of the total if there were multiple leads involved.

Expected Revenue

The portion of credit (in monetary value) the program received for influencing the creation of opportunities. Expected Revenue is the Opportunity probability multiplied by the opportunity value. It may be a fraction if there were multiple leads involved.

Cost Per Opportunity Created

The portion of the cost of the program that influenced new opportunities divided by the total number of new opportunities created.

Pipeline Created to Cost Ratio

The portion of credit a program received for influencing the creation of new opportunities divided by the portion of the cost of the program that influenced the creation of opportunity.

 

Revenue

The Revenue dashboard shows channel performance by first-touch and multi-touch metrics.

Opportunities Won

The portion of credit a program received for influencing a won opportunity.

Revenue Won

The portion of credit (in monetary value) received for influencing a won opportunity.

Cost Per Opportunity Won

The portion of the cost of the program that influenced new opportunities divided by the total number of new opportunities created.

Revenue Won to Cost Ratio

The portion of credit (in monetary value) received for influencing a won opportunity divided by the portion of the cost of the program that influenced new opportunities.

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