Report Type Overview report-type-overview

When you create a report in a program, choose what type of report you want.

Most Used Reports most-used-reports

Report
Description
People Performance Report
Group people by any attribute and include opportunity info. Drill down and explore.
Email Link Performance
Stats on the individual links in your emails.
Email Performance
Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
Sales Insight Email Performance
Review interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and Gmail plug-in.
People by Status Report
Automatic reporting based on the Person Status field.
People by Revenue Stage Report
Basic reporting for your Revenue Model. See Revenue Cycle Analytics for deeper reporting.
Landing Page Performance
Not a replacement for Google Analytics, but still really good information.
Program Performance
Basic program metrics like members and success. See Revenue Cycle Analytics for deeper reporting.
Company Web Activity
Report on web activity to your landing pages and public website, grouped by company.
Web Page Activity
Report on web activity to your landing pages and public website.
Social Influence
Review the social activity you're generating, and see how often your people tell their friends about you.
Engagement Stream Performance Report
See how well your engagement program is working.

Miscellaneous Reports miscellaneous-reports

Not as useful as the report types above, but still available.

Report
Description
Campaign Activity
Smart Campaign processing stats.
Campaign Email Performance
Email performance, grouped by Smart Campaigns.
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