Page tree
Skip to end of metadata
Go to start of metadata

 

Keywords are the backbone of your SEO strategy. Your goal is to be on the first page, as close to #1 as possible for keywords relevant to your business.

The keywords section will show you how successful your site is at achieving this and how you stack up to your competition.

 

Keywords - Summary View

Column NameDescription
Keyword PhraseThe keyword at hand.
Rank & Trend

The rank of your site for this keyword. Arrows show how your keyword rank is trending from the previous week 

--  = rank up

-- = rank down

 --= rank the same

Competition LevelThe difficulty of getting ranked for a specific keyword. 
Monthly SearchesHow many searches happen per month on the keyword. This data is based on exact matches and is available only for Google-US over a 12-month period. 
Highest Ranking URL for Keyword PhraseOf your URLs, which is the highest ranking one for the keyword.

Keywords - Competitor View

You can also view how your competitors are performing using the same metrics by clicking on the view drop-down and selecting competitors. 

Great! Now that you understand the keywords section, let's learn about pages and inbound links.