Keywords are the backbone of your SEO strategy. Your goal is to be on the first page, as close to #1 as possible for keywords relevant to your business.
The keywords section will show you how successful your site is at achieving this and how you stack up to your competition.
Keywords - Summary View
|Keyword Phrase||The keyword at hand.|
|Rank & Trend|
The rank of your site for this keyword. Arrows show how your keyword rank is trending from the previous week
= rank up
= rank down
= rank the same
|Competition Level||The difficulty of getting ranked for a specific keyword.|
|Monthly Searches||How many searches happen per month on the keyword. This data is based on exact matches and is available only for Google-US over a 12-month period.|
|Highest Ranking URL for Keyword Phrase||Of your URLs, which is the highest ranking one for the keyword.|
Keywords - Competitor View
You can also view how your competitors are performing using the same metrics by clicking on the view drop-down and selecting competitors.
Great! Now that you understand the keywords section, let's learn about pages and inbound links.