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Marketo allows you to add people to Salesforce lead queues to help with lead distribution. Here are the details.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

How to assign a person to a queue in Marketo?

You can assign a person to a Salesforce lead queue using either of these flow actions: 


You can't create or change queues in Marketo.

How is lead owner information stored if the person belongs to a queue?

If a lead is owned by a queue in Salesforce, these sales owner fields are kept empty until the lead is assigned to an owner.

  • Sales Owner First Name
  • Sales Owner Last Name
  • Sales Owner Title 
  • Sales Owner Phone Number
  • Sales Owner Email Address