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Prerequisites

Available Tokens

Check out Tokens Overview to see all the tokens you can put into an interesting moment.

Trigger Tokens

Based on the trigger used in a smart campaign, additional Trigger Tokens are made available.

  • {{trigger.Trigger Name}} which is always the actual trigger itself. For example: Clicks Link in Email.
  • {{trigger.Name}} is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.
  • Additional triggers are available based on constraints, which are listed below.
Email Triggers

{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}
Clicks Link in Email(tick)(tick)(tick)(tick)









Email Bounces (Hard)(tick)(tick)
(tick)(tick)(tick)







Email Bounces Soft(tick)(tick)
(tick)(tick)(tick)







Email Is Delivered(tick)(tick)
(tick)









Opens Email(tick)(tick)
(tick)









Received Forward to Friend Email(tick)(tick)











Sent Forward to Friend Email(tick)(tick)







(tick)

(tick)
Unsubscribes from Email(tick)(tick)
(tick)


(tick)






Salesforce Triggers

{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}
Clicks Link in Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Is Sent Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Opens Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Sales Email Bounces(tick)(tick)











Sales Email is Received(tick)(tick)(tick)




(tick)(tick)



Opportunity is Updated(tick)(tick)











Owner Changes(tick)(tick)











Person is Converted(tick)(tick)











Person is Deleted from SFDC(tick)(tick)











Person is Synced to SFDC(tick)(tick)











Removed from Opportunity(tick)(tick)











Removed from SFDC Campaign(tick)(tick)











Activity is Logged(tick)(tick)











Activity is Updated(tick)(tick)











Added to Opportunity(tick)(tick)











Added to SFDC Campaign(tick)(tick)











Status is Changed in SFDC Campaign














Sales Connect Triggers

{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}
Clicks Link in Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Is Sent Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Opens Sales Email(tick)(tick)(tick)(tick)



(tick)(tick)



Sales Email Bounces(tick)(tick)











Sales Email is Received(tick)(tick)(tick)(tick)



(tick)(tick)



Is Added to Sales Campaign(tick)(tick)











Is Removed from Sales Campaign(tick)(tick)











Receives Sales Call

(tick)(tick)












Miscellaneous

{{trigger.Trigger Name}}{{trigger.Name}}{{trigger.Link}}{{trigger.Subject}}{{trigger.Category}}{{trigger.Details}}{{trigger.Web Page}}{{trigger.Client IP Address}}{{trigger.Sent By}}{{trigger.Received By}}{{trigger.Referrer}}{{trigger.Search Engine}}{{trigger.Search Query}}{{trigger.Browser}}

Fills Out Form

(tick)(tick)



(tick)(tick)






Visits Web Page(tick)(tick)



(tick)(tick)

(tick)(tick)(tick)
Clicks Link on Web Page(tick)(tick)



(tick)(tick)

(tick)


Note

If it doesn't have a check (tick) then it would return an empty string (nothing) in the interesting moment.

*The Trigger Visits Web Page has a few additional tokens:

  • {{trigger.Referrer}}
  • {{trigger.Search Engine}} 
  • {{trigger.Search Query}}

Tip

Always test out your interesting moments to ensure they render the way you intend.

Also, make sure it's interesting to the Sales person, not just to you. (wink)