At the beginning of each month, Marketo Moments provides three different report cards: Acquired Leads, New Leads, and Unsubscribes. Each one shows you monthly performance and the trend over a six-month period.
When you tap an Analytics card you can:
Tap an Analytics card to show:
- A graph for the last six months' results
- A month-over month comparison
- A bar chart of the most or top three (depending on the card)
For example, let's take a look at the details for the Acquired Leads Analytics card:
In this example, red indicates the value has decreased over the selected date range (uh oh!). Green indicates the value has increased (yay!).
The Acquired Leads card shows you a trending month-over-month report of the number of new leads.
Only leads with an defined acquisition program are visible.
The New Leads card shows you a trending month-over-month report of the total number of new leads in your instance over the last six months.
The Unsubscribes card shows you a month-over-month trending report of your unsubscribe rate over the last six months.
Now you know.