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Guided landing page templates have two types of editable sections: elements and variables.  

Elements 

Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets. 

When you edit a guided landing page, elements will show up if they've been marked editable in the template. Elements will have the following icons:

  • -- Image
  • --Marketo Form
  • --Text
  • --Video
  • --Marketo Share Button
  • --Marketo Poll
  • --Marketo Referral
  • --Marketo Sweepstakes
  • --Marketo Snippet


Variables 

Variables are token-like attributes that can be customized from the guided landing page editor, like shown below. 

There are three types of variables: string variables, color variables, and Boolean variables. 

String

Editable text

Example: Titles, dates, button labels

Color

Editable hex code for color

--

Example: Background color, font color, border color

Boolean

A lever that controls on/off states for objects or formats on the landing page

--

Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)

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