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Engagement programs are designed to market to new people by presenting content to them in a systematic way.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.


There is a limit of 100 active engagement programs per subscription.


Engagement Program

An engagement program is a type of program that can accomplish complex nurturing with ease.

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stream is a pool of prioritized content that the engagement program will use to nurture people.

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There are two types of content you can add to engagement program streams—emails and programs. Emails will be sent to people at cast time.

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cast is the event of sending emails from an Engagement Program.


Engagement Programs are not designed to be used with operational emails.


Stream Cadence

You decide when a cast happens by setting up stream cadence. This is how you schedule content to go out at regular intervals.

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Person Cadence

person cadence is a status that defines its ability to receive content from an engagement program. You can use the Change Engagement Program Cadence flow step to change this to Paused or Normal.


Once a person has received every piece of content in a stream, we call the person Exhausted.

Content Engagement Level

Content Engagement Level is a 0 to 100 point score that Marketo will give your content. This number is determined by a sophisticated formula using opens, clicks, unsubscribes, program success, and other factors.