Depending on the purchase date, your Marketo subscription may include either Marketo Predictive Content or ContentAI. For those using Predictive Content, Marketo is enabling ContentAI Analytics features until April 30, 2018. To keep these features beyond that date, please contact your Marketo Customer Success Manager to upgrade to Marketo ContentAI.
The Predictive Content page displays all of the titles you have approved for predictive content.
Page fields include:
- Image and Title: The name of the piece of content and selected image
- Enabled by Source: Shows if the title is approved for Rich Media, email, or the Recommendation Bar.
- Categories: Created by you and used to group your predictive outcomes for web or email
- Clicks: Total clicks on recommended content (including all sources)
- Conversion Rate: A percentage calculated by direct conversions divided by clicks. Hover to see additional data (see below)
- Assisted Conversion: Visitors who clicked on recommended content in a past visit and completed a form later
You can filter content by categories you've created. Click the filter icon and under Category, select one or more content categories.
Display Analytics by Date
To display predictive content analytics for a specific date or date range, click the calendar icon and make a selection from the left panel. Or, for a custom date range, select the start and end dates on the right (as shown). Click Apply.
View Table Data for Predictive Content
In the table, you can view which sources are enabled for predictive content, from left to right: Recommendation Bar, email, and Rich Media. Enabled sources are shown in green. You enable these when you edit the content.
Hover over the bar in the Conversion Rate column to view conversion rate, direct conversion, and clicked data.
Conversion Rate: A percentage calculated by direct conversions divided by clicks
Direct Conversion: Visitors who clicked on recommended content and completed a form in the same visit
Clicked: Total clicks on recommended content (including all three sources)