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You might have noticed that the person detail page has a series of non-editable fields created by Marketo. This data comes from various sources, and there are countless values that could display. 

FYI

Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in docs.marketo.com. These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.

Field Types

Field NameDefinition
Original Source TypeThe location a person or website visitor was first discovered (Example: List Import, Web Page Visit)
Original Source InfoSpecifics about that location (Example: Name of the list, URL of the web page)
Original Search EngineIf applicable, the search engine that referred the person to the original entry source
Original Search PhraseIf applicable, the search term used that referred the person to the original entry source
Original ReferrerURL that hosted the original entry source
Registration Source TypeThe location an activity first became a person (Example: List Import, Web Page Visit)
Registration Source InfoSpecifics about that location (Example: Name of the list, URL of the web page)
Anonymous IPIndicates the IP address of a person
Inferred CompanyMarketo's best guess (based on IP) of the person's company
Inferred CityMarketo's best guess (based on IP) of the person's city
Inferred State RegionMarketo's best guess (based on IP) of the person's state or region
Inferred Postal CodeMarketo's best guess (based on IP) of the person's postal code
Inferred CountryMarketo's best guess (based on IP) of the person's country
Inferred Metropolitan AreaMarketo's best guess (based on IP) of the person's metropolitan area
Inferred Phone Area CodeMarketo's best guess (based on IP) of the person's area code

Possible Values for Original and Registration Source Type

Below are some possible values and what they mean. 

Original Source TypeDefinition
Salesforce.comPerson was discovered from a Salesforce sync
Web Page VisitsPerson was discovered from a web page
Web Form FilloutPerson was discovered after filling out a form
List ImportPerson was discovered from a list import
New PersonPerson was manually entered into the database
Web Link ClickPerson was discovered after clicking on a link
Sales EmailPerson was sent an email via Sales Insight Email Add-In
PersonPerson was synced over from Salesforce as a person
ContactPerson was synced over from Salesforce as a contact
Munchkin APIPerson was discovered by Marketo's Munchkin API
Social AppPerson was discovered by a social widget
Web Service APIPerson was discovered by a web service API
Event PartnerPerson was discovered through a synced webinar service
Associate LeadPerson that was merged via Associate Lead API call
Registration Source TypeDefinition
List ImportBecame a person through a list import
Salesforce.comBecame a person through a Salesforce sync
Web Form FilloutBecame a person after filling out a form
Sales EmailPerson was sent an email via Sales Insight Email Add-In
Web Service APIPerson was created via SOAP/REST API
New PersonPerson was manually entered into the database
Munchkin APIBecame a person through Marketo's Munchkin API
Social AppBecame a person through a social widget
Event PartnerBecame a person through a linked webinar service
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