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The Program Cost Analysis area allows you to analyze the effectiveness of individual programs, or to see summarized results by channel for a given period of time.

Example Business Questions

How many new names did each channel generate per month?

What was my cost per new name by channel per month?

What percentage of the new names generated reached success in a program?

How much did I spend per program per month?

Program Cost Analysis Dimensions and Measures

Note

Yellow dots are dimensions and blue dots are measures.

Investment

MeasureDescription
Cost per MemberAverage cost per member of the program
Cost per New NameAverage cost per lead acquired by the program
Cost per SuccessAverage cost per lead who achieved success in the progression of a program
Cost per Success (New Names)Average cost per lead acquired by the program AND achieved success in the progression of the program
Program CostTotal period cost of the program

Membership

MeasureDescription

% New Names

Percentage of leads who were acquired by a program
MembersTotal leads in a program
New NamesTotal new names acquired by a program

Program Attributes

DimensionDescription
Program ChannelProgram Channel
Program NameProgram Name

Program Cost Timeframe

DimensionDescription
YearProgram Cost timeframe
QuarterProgram Cost time frame
MonthProgram Cost timeframe

Program Tags

MeasureDescription
IndustryProgram Tag
Product LineProgram Tag
Program OwnerProgram Tag
RegionProgram Tag

Success

MeasureDescription
% Success (New Names)Percentage of leads who were acquired by the program AND achieved success in the progression of the program
% Success (Total)Percentage of leads who achieved success in the progression of a program
Success (New Names)Total number of new names who achieved success in the progression of a program
Success (Total)Total number of leads who achieved success in the progression of a program