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The Program Membership Analysis area allows you to analyze the effectiveness of individual programs or to see summarized results by channel for a given period of time.

Example Business Questions

How many people participated in a program by channel in a given month?


How many people reached the success criteria for a given program?


How many new names did each program/channel generate per month?

Program Membership Analysis Dimensions and Measures

Note

Yellow dots are dimensions and blue dots are measures.

Membership

MeasureDescription
% New NamesPercentage of leads acquired in a program
MembersTotal leads in a program
New NamesTotal new names acquired by a program

 Program Attributes

DimensionDescription
Program ChannelProgram Channel
Program NameProgram Name

Program Membership Timeframe

DimensionDescription
YearProgram Membership timeframe
QuarterProgram Membership timeframe
MonthProgram Membership timeframe
WeekProgram Membership timeframe
DateProgram Membership timeframe

Success

MeasureDescription
% Success (New Names)Percentage of leads who were acquired by the program AND achieved success in the progression of the program
% Success (Total)Percentage of leads who achieved success in the progression of a program
Success (New Names)Total number of new names who achieved success in the progression of a program
Success (Total)Total number of leads who achieved success in the progression of a program