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You can use the Wait flow step to pause a person's journey through a smart campaign until a particular date that uses a date token. You can also modify the end date by some number of days.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.


This only applies to trigger campaigns. You cannot use this feature in batch campaigns. 

1. In your smart campaign Flow tab, drag over the Wait flow step.
2. Click the gear icon to the right.
3. From the Type drop-down, select Date Token.
4. Choose a Date token to specify when the Wait step should end:
  • {{my._____}}
  • {{lead.______}}
  • {{company.______}}
  • {{system._______}}
5. To wait until the next anniversary of the date occurring in the current or next calendar year, check the box. 



Use this option on date tokens that refer to dates in the past, such as a birthday or contract start date.


6. Optionally, you can modify the end date by a specified number of days.  



You can also specify the number of days using a {{lead. or {{company. token that represents an integer field,  or a {{my. token of number type.


7. Click Save