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The URL Builder helps you construct URLs that can populate Marketo hidden form fields.


Marketo is now standardizing language across all subscriptions, so you may see lead/leads in your subscription and person/people in These terms mean the same thing; it does not affect article instructions. There are some other changes, too. Learn more.


Learn how to create hidden fields in forms and edit their settings in Set a Form Field as Hidden.

1. Select a landing page, click on Landing Page Actions, hover over URL Tools, then click on URL Builder.

2. Select the field(s) you want to use, enter the value, and click Update URL.


If you do not see any fields available in the builder, ensure that your form has hidden fields and that they are set to accept URL Parameters.

Great work! You can now copy and paste the URL and use it on the web.