Add a Persona
In My Marketo, click Admin.
In the tree, select ABM.
To add additional personas, click +Add.
Give your persona a name, and select the corresponding field in the drop-down. You can add up to two additional personas. Click Save when done.
View Your Personas
View your personas by visiting a specific Named Account.
Select the desired Named Account.
Click the Personas tab.
All of your personas are listed. Click on a number to see the list of people.
Use persona filters in a smart list to market to a specific group of people.