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Add Segmentation

Go to Marketing Activities.
Select your Email and then click Edit Draft.
 
In this example we're making the Subject Line dynamic. Click in the Subject field, then click the Make Dynamic button.

 

Marketo note

You can also make an element inside the email dynamic. To do this, select the area, click the gear icon, and select Make Dynamic (or Replace with Snippet, depending on what you're doing).

 

Enter the Segmentation name, select it, and click Save.
Your segmentation and its segments appear under the Dynamic tab on the right.
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Apply Dynamic Content

Click your segments and add your subject line. 
Repeat for each segment.

 

Marketo tip

Create a default email before applying content to the various segments.

Marketo caution

Changes to Default segment content block gets applied to all segments. 


Sweet! Now you can send flexible emails to your target audience. 
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