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Select a landing page, click on Landing Page Actions, pause your cursor on URL Tools then click on URL Builder.

Select the field(s) you want to use, enter the value and clickUpdate URL.

 

Marketo note
If you do not see any fields available in the builder, ensure that your form has hidden fields and that they are set to accept URL Parameters.
 

 

Great work! You can now copy and paste the URL and use it on the web.