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Go to the Marketing Activities area. 
Select your form and click Edit Form.
Select the field you want to hide/show dynamically and click the link for Visibility Rules.
Find and select the field you want to build a condition around.
Select the operator in plain English. 

Marketo tip

This is cool because you can choose fuzzy matches like "starts with".

 

Select the value(s) to look for, then click outside of the drop-down.

 

Marketo tip

You can select multiple values by clicking them while the drop-down is open. For example United States and Canada.

Marketo note

We previously converted Country to a pick-list field type and added all countries as values.

 

Click Save.
Image Modified

And that's it! Now when people fill out this form and select United States for Country, the State field will dynamically appear with the choices specified.

Marketo deepdive

Want to learn more about Forms?