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Guided landing page template have two types to editable sections, elements and variables.  

Elements 

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Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets. 

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When you edit a guided landing page, elements will be marked by the following icons: 

 

  • -- Image
  • --Marketo Form
  • --Text
  • --Video
  • --Marketo Share Button
  • --Marketo Poll
  • --Marketo Referral
  • --Marketo Sweepstakes
  • --Marketo Snippet


Variables 

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Variables are editable pieces of the token like attributes that can be customized from the guided landing page editor. 

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String

Editable text

Example: Titles, dates, button labels

Color

Editable hex code for color

--

Example: Background color, font color, border color

Boolean

A lever that controls on/off states for objects or formats on the landing page

--

Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)