Page tree

Versions Compared


  • This line was added.
  • This line was removed.
  • Formatting was changed.


Table of Contents


How are lead details kept in sync between the two systems?

The contact sync is bidirectional. If you make changes to a contact in either Dynamics or Marketo, your updates will be reflected in both systems. 

What if changes are made to the same field in both systems at the same time?


(Data Collision)

Although this is rare, Marketo will win for leads and Dynamics will win for contacts. This is because we consider the marketing department to be authoritative for leads, whereas the official system of record for contacts are in the sales (CRM) department.

Can I create a contact using Marketo?


Can I manually force a sync of a contact?

No, the automated background sync is the only way to sync updates between Marketo and Dynamics is the automated background sync. The Sync Lead to Microsoft flow action will not initiate an update will not force a sync of the lead.

What fields will sync to Marketo?